Grunkauf Marketing
Performance marketing for DTC brands

We scale DTC brands with paid social and SEO.

Grunkauf runs performance campaigns for e-commerce stores, with revenue share built into every engagement so our incentives are exactly aligned with yours.

Book a free strategy callSee results

$4.2M+ in revenue driven for DTC home and consumer brands.

Abstract green sculptural ribbons spiralling upward, representing brand growth
3.8x
avg ROAS managed
Ad spend managed
$620,000+Ad spend managed
Average ROAS across managed accounts
3.8xAverage ROAS across managed accounts
Client revenue generated
$4.2M+Client revenue generated
Services

Everything you need to acquire customers and keep growing.

Five capabilities that work as one system, run by a single team inside your accounts.

  • SEO

    We build organic search presence that compounds over time. From technical audits to content strategy and link building, we turn Google into a reliable, low-cost acquisition channel.

    Consistent organic traffic that lowers your blended CAC month over month.

  • Facebook and Instagram ads

    We run Meta campaigns from creative strategy through daily optimization. Every ad set is built on audience data, tested against clear KPIs, and managed with full budget accountability.

    A predictable paid social channel delivering profitable new customers at scale.

  • TikTok ads

    We produce and run TikTok In-Feed campaigns built for the platform, not repurposed from other channels. Hook-driven creative, fast iteration, and native content formats that convert.

    A second paid acquisition channel that reaches buyers your Meta campaigns miss.

  • Ad creative and UGC

    Our in-house team produces scroll-stopping video and static ads, including authentic UGC-style content sourced from real creators. Every piece is briefed to a specific conversion goal.

    Fresh creative that keeps ad fatigue low and performance high across every channel.

  • Analytics and reporting

    We connect your ad accounts, store data, and attribution into a single view. You get weekly performance reports with plain-language commentary and a clear picture of where every dollar went.

    Decisions based on real numbers, not platform attribution that flatters itself.

Results

What we actually move for our clients.

Three examples of what performance-aligned work looks like in practice.

+34%monthly revenue, flat spendHome kitchen accessories brand, UK and US markets.
Challenge
The brand had a winning product but a single ad creative carrying all spend. ROAS had decayed from 4.1x to 2.3x over four months and the team had no reliable system for refreshing creative before fatigue set in.
What we did
Ran a creative audit, identified the three angles that had performed historically, then produced a six-week UGC batch (12 new videos) across two formats. Rebuilt the Meta campaign structure around creative rotation with clear kill rules.
Result
ROAS recovered to 3.9x within 45 days. Monthly revenue increased by 34% while keeping ad spend flat.
$1,800/daytracked paid revenue in 60 daysConsumer fitness equipment brand, Germany and Austria.
Challenge
The brand had strong organic demand but no paid social presence. The founder was running Meta spend manually with no attribution setup, no creative testing process, and no visibility into true ROAS.
What we did
Rebuilt the entire Meta account from scratch, installed a clean attribution framework, and launched a structured A/B creative testing program. Added TikTok as a second channel in month two.
Result
$0 to $1,800/day in tracked paid revenue within 60 days. Blended ROAS settled at 3.2x, with TikTok contributing 28% of total paid conversions by month three.
3xorganic traffic in five monthsHome cleaning and household goods brand, United States.
Challenge
The brand relied entirely on paid social, had no organic search visibility, and was seeing increasing CPMs drive CAC above their target threshold. Email list was 3,400 contacts with no active flows.
What we did
Launched an SEO program targeting bottom-of-funnel product and comparison keywords. Rebuilt the top four high-intent landing pages. Ran a parallel email re-engagement sequence for the existing list.
Result
Organic traffic grew 3x in five months. SEO-attributed revenue covered 22% of total revenue, reducing pressure on paid spend. Email generated an additional $14,000 in the first 90 days.
Process

How we run engagements.

Five steps from first conversation to a scaling campaign, and a model that keeps us accountable the whole way.

  1. 1

    Discovery

    We start with a deep look at your brand, your current acquisition channels, and your numbers. No deck. A real conversation about what's working, what isn't, and what a good outcome actually looks like for you.

  2. 2

    Audit

    We audit your ad accounts, store performance, creative library, and attribution setup before recommending anything. This means our strategy is based on your actual data, not general best practices copied from a blog post.

  3. 3

    Campaign build

    We build or rebuild your campaigns with the right structure, creative, and targeting from the start. Every campaign is launched with defined KPIs, clear test hypotheses, and a 30-day learning plan.

  4. 4

    Scale

    Once the initial data is in, we scale what's working systematically. New creative batches, expanded audiences, and new channels are introduced with each stage gated behind performance evidence.

  5. 5

    Reporting

    Every week you receive a plain-language performance report covering spend, revenue, ROAS, and what we are doing next. Monthly reviews cover creative performance, channel mix, and strategy adjustments.

The model

Performance and revenue share, not a flat retainer.

Most agencies bill a flat retainer regardless of results. We don't. Our engagement model is built around a combination of managed ad spend and performance fees tied to revenue, which means our economics improve when yours do. When your campaigns scale, we earn more. When they underperform, we work harder to fix them. This alignment is not a marketing line; it is built into how every engagement is structured. We will walk you through the exact terms during your strategy call.

What you get each month

  • Weekly performance reports with commentary, not raw data dumps
  • Active campaign management across all agreed channels
  • At least one new creative batch per channel per month
  • Attribution monitoring and anomaly detection
  • Monthly strategy review call
  • Direct Slack access to your account team
Why Grunkauf

Why brands choose to work with us.

Five structural choices that change how the work gets done, not just how it gets sold.

  • In-house creative.

    Our creative team works inside the same account as your media buyers. Briefs are written from performance data, not guesswork, and we can turn a new concept into tested ads within days.

  • Data-driven from day one.

    We set up clean attribution before we spend a dollar. Every decision, from which audience to cut to which creative to scale, is grounded in numbers you can verify.

  • Deep niche expertise.

    We specialize in home, consumer goods, and lifestyle DTC brands. We understand the product categories, the buyers, and the competitive dynamics in a way that a generalist agency simply cannot.

  • Transparent reporting.

    You own your ad accounts, your data, and your creative assets from day one. Our reports show what we spent, what it returned, and exactly what we are doing next. Nothing is hidden in a black box.

  • Skin in the game.

    Our performance fees are tied to the revenue your campaigns generate. We do not profit from campaigns that don't work. That one structural decision changes everything about how we operate.

Testimonials

What it is like to work with us.

In the words of the founders and operators we partner with.

  • We had tried two agencies before Grunkauf and both sent us reports full of vanity metrics. Grunkauf rebuilt our entire Meta account in the first two weeks and within 60 days we were at a consistent 3.4x ROAS. The transparency is what keeps me coming back.
    Sophie M.founder, home textiles brand
  • The creative team was the biggest surprise. I expected to spend weeks briefing them and going back and forth on revisions. Instead they produced a batch of 10 ads from the audit findings that outperformed everything we had run the previous six months.
    Karim D.DTC director, kitchen accessories brand
  • The revenue-share model felt risky at first because I didn't know if they'd actually be accountable. Twelve months in I can say it's the single best thing about working with them. They act like partners, not contractors.
    Laura V.co-founder, consumer wellness brand
Engagement

How we work together.

We don't publish fixed-price packages because every brand is at a different stage and the right scope is different for each one. What doesn't change is the model: every Grunkauf engagement includes a managed ad spend component and a performance fee tied to the revenue your campaigns generate.

That means you are not paying a retainer for effort. You are paying for outcomes. Our incentives and yours point in the same direction from the first week.

The best way to find out if we are a fit is a short strategy call. We'll look at your current setup, your targets, and your numbers. If we can help, we'll tell you exactly how and what it would look like. If we can't, we'll tell you that too.

Ready to see what this looks like for your brand? Request a proposal and we'll follow up within one business day.

Request a proposal
About

About Grunkauf.

Grunkauf started with one observation: most DTC brands paying agencies are not getting what they're paying for. Retainers get collected, reports get sent, and the brand carries all the risk. We built Grunkauf around the opposite idea. If the campaigns work, we grow together. If they don't, we don't hide behind reporting. We fix them.

We work exclusively with e-commerce and DTC brands, primarily in home, consumer products, and lifestyle categories. Our focus is narrow by design. We would rather be genuinely good at paid social and SEO for brands we understand than mediocre across every vertical. Every client we take on gets the same direct access to the people doing the work, not an account manager relaying messages.

Our team combines media buyers, creative producers, and SEO specialists who have spent their careers in DTC, not agency-of-record brand work.

Grunkauf badgeGrunkauf LLC
Address
131 Continental Dr, Suite 305Newark, DE 19713, USA
Company
Grunkauf LLC, 131 Continental Dr, Suite 305, Newark, DE 19713, USA. Delaware limited liability company, formed June 2024.
Direct
+1 302 219 2193contact@grunkauf-marketing.com
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FAQ

Questions, answered plainly.

If something is not covered here, ask us on the strategy call.

What types of brands do you work with?

We work with e-commerce and DTC brands, with a particular focus on home goods, consumer products, and lifestyle categories. Most of our clients run Shopify stores and are spending at least $5,000 per month on paid acquisition before they come to us.

How does the revenue-share model work?

Every engagement includes a managed ad spend component and a performance fee calculated as a percentage of the revenue attributed to your campaigns. The exact terms are agreed upfront and fixed for the duration of the engagement. You will see the full structure before signing anything.

Do I keep ownership of my ad accounts and data?

Yes. You own your ad accounts, your creative assets, and your data at all times. If we part ways, you take everything with you. We do not hold accounts hostage.

How long before we see results?

Paid social campaigns typically produce meaningful data within the first 30 days. SEO compounds more slowly, with measurable organic growth usually visible between months three and five. We will give you a realistic timeline for your specific situation on the strategy call.

Do you work with brands outside the United States?

Yes. We manage campaigns for brands targeting the US, UK, EU, and Australian markets. Our team operates across time zones and we have experience with the compliance and targeting requirements specific to each market.

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Ready to put performance back into your performance marketing?

Book a free 30-minute strategy call. We'll look at your current setup, identify the biggest gaps, and tell you plainly what we think it would take to get your campaigns to where they should be. No pitch deck, no pressure.

Book your free strategy call
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